New Frontier System Inc
New Frontier System Inc. is a technology company developing innovative software solutions for the trucking industry. Their flagship products include:
TrucklotManager: A cloud-based parking management system designed to streamline operations for parking facility owners and operators.
TruckOvernight: A mobile application assisting truck drivers in finding and reserving secure parking spaces.
CATEGORY: Logistics & Transportation Solutions
SERVICES: B2B & B2C Marketing
WEBSITE: New Frontier System
01. The Challenge
Reaching the target audience: Effectively connecting with both parking facility owners and truck drivers within a vast and diverse industry. Educating the market: Creating awareness about the features and benefits of TrucklotManager and TruckOvernight. Demonstrating how they address specific pain points within the trucking industry. Standing out from the competition: The trucking industry software market is competitive. Highlighting the unique value proposition of New Frontier System Inc.’s solutions was crucial.
02. The Solution
Developed and implemented B2B and B2C marketing strategies to reach target audiences within the trucking industry. It involves: Market research and competitor analysis: Identifying industry trends, understanding the competitive landscape, and defining the unique value proposition of TrucklotManager and TruckOvernight. Content marketing: Creating informative and engaging content (e.g., blog posts and articles) that addresses the challenges faced by parking facility owners and truck drivers. Social media marketing: Establishing and managing a social media presence to engage with potential customers and promote the company’s software solutions. Lead generation: Executed various strategies to attract potential customers and generate qualified leads for TrucklotManager and TruckOvernight. This involves: Developing targeted landing pages to capture lead information. Creating email marketing campaigns to nurture leads and promote the benefits of the software solutions.
They cut through the noise in the trucking industry, figured out exactly who we needed to reach, and created awesome content that resonated with both parking owners and drivers we’re seeing real traction for TrucklotManager and TruckOvernight. Thanks for the ride!– Parker Grant
03. The Result
Increased brand awareness: Website traffic for TrucklotManager and TruckOvernight grew by 30%. Social media following increased by 25%. Generated qualified leads: Our strategies generated 50 qualified leads for the sales team. Contributing to a significant increase in their conversion rate. Supported successful launch: Content marketing efforts resulted in a 40% increase in organic website traffic. For keywords related to truck parking management software. It directly contributed to the successful launch of TrucklotManager and TruckOvernight. By attracting a targeted audience and generating qualified leads.
